59 years of age, Malaysian
Independent Non-Executive Director

Mr Choong was appointed as an Independent Non-Executive Director of Star Media Group on 1 June 2017.

Mr Choong specialises in technology, strategy and transformation. He is active in the digital start-up ecosystem in ASEAN, where he is frequently called upon to advise corporates, universities and startups on innovations, including fintech, media-tech, ecommerce, data analytics and new-age technologies.

He was with Accenture for 24 years, where he retired as Senior Partner in the Asia-Pacific Financial Services practice. He has also led strategic initiatives with more than 20 large domestic and global banks and insurers in Malaysia, Singapore, Indonesia, Thailand, China, Hong Kong and Taiwan, including national payment projects in Malaysia and Singapore.

He was previously an Independent Non-Executive Director on the Boards of RHB Bank Berhad, RHB Islamic Bank Berhad, RHB Indochina Bank, RHB Indochina Securities and RHB Private Equity.

Prior to financial services, he led strategic initiatives in oil and gas, telecommunications and utilities sectors. He has also been active in voluntary non-governmental organisation work where he advised a consortium of international aid agencies on core systems for the launch of a bank-of-banks for MFIs in Indonesia and advised a global wildlife/nature agency on a new growth strategy for 11 countries in Asia. He started his career in Petronas where he held executive positions in various upstream and downstream functions for more than 7 years.

Mr Choong is currently an Independent Non-Executive Director of Credit Guarantee Corporation Berhad, FIDE Forum Malaysia and NTUC Income Insurance Co-Operative Limited, Singapore.