The Star’s Malay-language portal mStar collaborated with KPJ Healthcare in helping eight celebrities and individuals facing hardship and easing their burdens through the Season 2 of mStar Baek.

The programme, available on all mStar digital platforms including YouTube, Facebook, Instagram and TikTok, has garnered a total of 10 million views since its broadcast in March.

Niezam Abdullah, chief news editor of mStar, said that this segment was conceived after some artistes were going through tough times but were neglected, despite their contributions to society through their talents.

Niezam added that mStar, which reports on the local entertainment scene, felt responsible for helping these individuals, while KPJ Healthcare provided other necessities, including medical advice.

“Last year, mStar collaborated with beauty product manufacturer Noir Health & Beauty, and this time KPJ Healthcare has shown concern in helping those in need.

“From mStar’s perspective, we want to prove to society that, in addition to highlighting the lives of artistes and the public on our portal, it is essential to help those who have significantly contributed to the industry and society.

“The programme has received excellent cooperation from various parties and agencies in demonstrating compassion towards those in need,” he said.

More than 100 guests attended the event, including Star Media Group’s chief content officer, Datin Paduka Esther Ng, KPJ Healthcare president and managing director, Chin Keat Chyuan, KPJ Healthcare chief operating officer, Dr Nik Fawaz Nik Abdul Aziz, and KPJ Healthcare Group chief financial officer, Mohd Khairul Izzad Mohammed Shamsudin.

Also present were The Star‘s managing editor, Brian Martin, and executive editor, Tung Eng Hwa.

In addition to the donation presentation to the recipients, the event also saw performances from popular artistes such as Amylea Azizan, Tom, Dwan (Olan), and Izam EYE.

Chin stated that KPJ Healthcare is committed to the CSR programme initiated by mStar.

He said through programmes like this, KPJ Healthcare can assist those in need in terms of health care, regardless of their background or socio-economic status. This also goes with the specialist hospital’s slogan Care for Life, he added.

“We hope the services provided through the Wakaf An-Nur Clinic (KWAN) network will positively impact and benefit the community.

“The strategic collaboration with mStar should continue in the future to reach more local communities,” he explained.

The second season of mStar Baek saw the production of eight episodes, with six artistes chosen to receive contributions, including Izam from the group Eye, who faced health issues after a stroke in 2019.

Also receiving contributions were former Pilih Kasih Season One winner, actor Iqbal Mazlan, who lost his vision, and Dwan (Olan), who has been suffering from stroke and kidney disease since March 2022.