Ms Lydia Wang Chen Choo

Ms. Lydia Wang joined Star Media Group in 2014 as General Manager in charge of direct clients. In May 2018, she was promoted to Chief Business Officer. Since then, she has been instrumental in the transformation journey for Star Media Group, changing the sales approach of product based solutions to integrated platform agnostics business solutions that cut across online to offline.

Ms. Lydia Wang is a dedicated Sales and Marketing strategist with over twenty (20) years of experience in various industries spanning FMCG, Finance, Retail, Telecommunications, Education and Media.

She has vast experience in leading multiple business units and large teams. She has a proven track record of introducing many successful first and business growth initiatives. Some of her notable achievements include works in Product Development for instance Malaysia’s first multi-party loyalty programme – BonusLink, Brand Development and turnarounds such as Parkson and Taylor’s Education Group.