Dimsum Entertainment is set to collaborate with Huawei Cloud on cloud solutions, artificial intelligence and knowledge sharing.

The move will see the Star Media Group (SMG) subsidiary explore cloud services, big data and machine learning, business function assistance for more efficient, intelligent and stable service capabilities as well as identify innovative market trends, among others.

SMG and dimsum signed a memorandum of understanding (MOU) with Huawei Cloud on April 2 as a starting point to more partnerships with the global tech giant.

SMG Group CEO Andreas Vogiatzakis said the collaboration reinforces the company’s commitment to the digital transformation roadmap that the group has undergone in the last three years.

“We are in an era where data reigns supreme.

“Dimsum Entertainment is one of the group’s flagship digital transformation efforts that prioritises consumer video viewing experience above all else.

“We will be able to explore more ways to enhance the content delivery experience through the cloud services and analytics, ” he said.

Huawei Cloud vice-president Lim Chee Siong said the collaboration allowed the tech firm to better understand SMG and Dimsum Entertainment’s business.

“We are excited to see how we can work together with SMG through this digital transformation and elevate their business to a higher level.

“We hope Huawei Cloud AI will be able to provide our partners with all-scenario, full-stack AI and multiarchitecture cloud service capabilities to meet the realistic and potential needs of local customers and seize business opportunities in the future, ” he said.

Vogiatzakis noted that SMG and Dimsum Entertainment are also looking to expand on its partnership with Huawei across its different divisions.

“We hope to fully optimise on the strengths of the company across different areas and strengthen our own position in the Asean media sphere, ” he said.

The MOU, he added, also includes plans to organise AI and digital-related events and training in Malaysia.

“One of the ways that we are able to reach out to our consumers at a mass level is through engaging and knowledge-focused events and initiatives.

“We look forward to bringing more exciting events for the Asean market, ” he said.

Among the events organised by SMG to address the growing digital needs is the annual Programmatic Malaysia, the first of its kind of conference in the country, which discusses the future of digital advertising and marketing as well as topical issues surrounding programmatic advertising.