SMG strikes gold again at Putra Brand Awards
Star Media Group (SMG) bagged the prestigious gold award in the Media and Networks category at the 2024 Putra Brand Awards, second time in a row, having won gold last year.
The Star managing editor Brian Martin represented the media powerhouse to accept the award yesterday.
SMG group chief executive officer Chan Seng Fatt said SMG is happy that the people’s paper won gold again at the Putra Brand Awards.
“This is a people’s choice award, signifying the trust that the Malaysian public has in The Star,” he said.
Launched in 2010, the Putra Brand Awards is also known as the People’s Choice Awards, with the winners decided by the public based on their favourite brands in the local market.
Public votes and responses are collected and analysed by the market research specialist, Ipsos, before the winners are chosen and endorsed by the 4As board of governors.
The awards are given out based on platinum, gold, silver or bronze to showcase the brands’ achievements across 24 categories.
The categories include apparel and accessories; automotive; automotive fuel, lubricants and accessories; banking, investment and insurance; alcoholic beverages; non-alcoholic beverages; dairy beverages; cameras, IT and office equipment; communication devices; communication networks; and education and learning.
The rest are foodstuff; health; household products; home improvement products and stores; media and networks; entertainment; personal, household and outdoor appliances; personal care; property; retail; restaurants and fast food; transportation, travel and tourism; and e-commerce.
Also present at the event was SMG chief business officer Lydia Wang.
The awards were organised by 4As in collaboration with SMG as the official media partner.
It is endorsed by Matrade as the Brand Champion Partner and supported by the Malaysian Advertisers Association, Media Specialists Association and Malaysian Digital Association.
