Press Room

The award-winning Do Good. Volunteer initiative was a joint effort between SMG and its former subsidiary, Leaderonomics. Its objective was to promote volunteerism among Malaysians and cultivate a spirit of giving and sharing.

Via a volunteer-matching portal, Do Gooders (volunteers) were able to access a variety of volunteer opportunities ranging from traditional on-site help to more skill-based opportunities such as designing, blogging, and more.

At the same time, NGOs also had access to a team of volunteers who could assist them through various means. In addition, SMG also organised the monthly Good Day Out event that ferried volunteers to various locations to lend a hand to the needy. Throughout the duration of the initiative from 2012 to 2017, hundreds of volunteer opportunities were posted and successfully carried out by the 8, 100-odd Do Gooders registered on the DGV portal.

The Good Day Out effort saw approximately 300 volunteers lend a hand to seven NGOs towards various causes. DGV received regional recognition when it won the Bronze Award in the WAN-IFRA Asian Media Awards, Best in Community Service, for two consecutive years (2013 and 2014), Bronze in the Marketing Events Awards, Best Event for Community Service 2013, and Gold in the Marketing Excellence Awards, Excellence in Corporate Social Responsibility 2013.

Walking the talk, SMG also organised its own employee volunteer programmes to contribute to society. The Do Good Day (2012) programme saw SMG staff refurbish over 10 welfare homes nationwide. Under the Tampal Rumah programme sponsored by Star Foundation, SMG staff has helped build 16 houses in Selangor, Negri Sembilan, Pahang and Kelantan with a total donation of RM425, 000 since 2014. Through the Food Parcel Programme first launched in 2013, SMG staff packed monthly food parcels for 800 refugee families.

This biking event was an initiative held in 2017 that invited Malaysians to play an active role in promoting unity and patriotism. Apart from that, it also had the purpose of raising awareness of a healthier and more environmentally friendly lifestyle through cycling..

This biking event was an initiative held in 2017 that invited Malaysians to play an active role in promoting unity and patriotism. Apart from that, it also had the purpose of raising awareness of a healthier and more environmentally friendly lifestyle through cycling.

#DaretoCare is a joint charity initiative championed by SMG and SkyWorld Development Group to address the needs of welfare homes in Malaysia. Held in 2017, the campaign encourages members of the public to give and help the less fortunate by sharing gifts or donating essential items. The initiative was created to boost public awareness on the growing needs of underprivileged homes in the Klang Valley while encouraging the public to lend a helping hand by donating.

The Brave Views, Bold Ideas campaign held in 2014 emphasised the importance of open, rational and moderate discussions as the first step towards promoting unity. It also highlighted the company’s role in encouraging Malaysians to contribute to the advocacy of moderation.

The Brave Views, Bold Ideas campaign held in 2014 emphasised the importance of open, rational and moderate discussions as the first step towards promoting unity. It also highlighted the company’s role in encouraging Malaysians to contribute to the advocacy of moderation.