Survey: Big jump in The Star readership
PETALING JAYA: Significantly more people are reading The Star in the latest survey among Malaysians — a jump of 33.8%.
In the latest Nielsen survey, daily readership for the newspaper increased from 1.05 million in 2014 to 1.41 million last year.
This new readership figure makes it the highest ever daily readership recorded for The Star, surpassing the previous high of 2012 with a daily readership of 1.29mil.
The Star’s reach also rose, going strong from 6% to 8%, due to an increase in readers residing in KL/PJ market centre, white collars, students and housewives,
Readership for Sunday Star also shows a huge jump of 42.2%, with the number growing from 948,000 to 1,348,000.
The survey also shows that over half of The Star readers – or 55% – are male with 48% of them aged 40 years and above and 54% of readers are white collar workers, including managers, executives and business owners.
In its overview, the survey said that despite continuous economic and political challenges faced by Malaysians last year, television, radio and newspaper consumption remained relatively resilient compared to the previous year.
The overall daily readership for printed newspapers was stable at 59% reach, with Sunday newspapers increasing 2% to reach 63% among those aged 15 years and above in peninsular Malaysia.
